Inside-clip mentions
Logo detection, product placement, named mentions, and on-screen text — extracted from the frames and the audio, not just the description.
Use case · Brand & PR monitoring
See every video that names your brand — and the ones that don't.
Text monitoring reads the title, the description, and the comments. We read the clip itself — what's said, what's shown, what's claimed — so the teardown you'd otherwise see three weeks later lands on your desk on day one.
In-house commsBrand ownersPR agenciesCrisis response
What the engine does for brand and PR teams
Read the clip, not the caption.
Every relevant mention surfaced from inside the video itself — sentiment, claims, on-screen logos, and creator activity — across YouTube, TikTok, X, Twitch, and the long tail of UGC.
Sentiment with reasons
Per-clip sentiment scored with the contributing signals attached: the spoken claim, the on-screen comparison, the creator's prior posts about you.
Cross-platform queue
YouTube, TikTok, X/Twitter, Twitch, and the regional platforms that matter for your market — one ranked feed, not four dashboards.
How it fits your stack
Drops in beside the tools you already pay for.
We don't replace your social-listening platform, your media-monitoring contract, or your PR CRM. We add the layer they all skip — what's actually inside the video — and feed it back as structured signal.
Webhook + REST
Push events into Slack, Teams, your CRM, or your in-house dashboard. Pull on demand via the REST API.
Replaces nothing
Sits alongside Brandwatch, Meltwater, Talkwalker. Surface video signal they can't see; route everything else through them.
Crisis playbook ready
Severity classifier routes high-velocity negative video into the on-call queue; the rest into the morning brief.
Our promise to brand and comms teams
Catch the teardown on day one, not three weeks later.
We are building a brand-monitoring pipeline that reads what is said and shown inside the clip, not just the text around it. We are pre-launch on this surface — these are the commitments we will hold pilots to, not metrics from a fielded customer.
Day-one
Surface negative-sentiment video as it lands, not weeks later
Inside-clip
Sentiment from what is said and shown, not just the comments
Cross-platform
YouTube, TikTok, X, Twitch — one queue, not four dashboards
Comms-ready
Clip, timecode, transcript, and routing tag in every alert
Questions brand teams ask first.
Filtered from the questions that come up in weeks one and two of a brand-monitoring pilot.
How is this different from social listening (Brandwatch, Meltwater, Talkwalker)?
Those tools read text — titles, captions, descriptions, comments. We read the video itself: what is said, what is on screen, what is claimed. We are designed to layer on top of an existing social-listening contract, not replace it.
Which platforms do you cover?
YouTube, TikTok, X/Twitter, Twitch, and regional video platforms relevant to a customer's market (e.g. Bilibili, Kuaishou). Coverage of any specific platform is part of the pilot scope conversation.
Do you collect or store personal data on creators?
We classify public posts by topic, sentiment, and on-screen content — not by individual creator profile. We don't build per-person profiles and we don't sell creator data downstream.
How fast does a flagged clip reach my team?
Our target is sub-15-minute lag from publish to alert for monitored creators and keyword queues, with crisis-class velocity (rate-of-share spikes, negative-sentiment + reach) routed to on-call within minutes. Latency targets are part of the pilot SLA.
Can it integrate with our CRM and comms tools?
Yes — webhook to Slack/Teams, REST API for everything else. We don't ship a standalone dashboard you have to log into; the value is in routing structured video signal into the tools your team already lives in.
Brand & PR monitoring
Start with a 14-day backfill.
Tell us your brand and the platforms you care about. We'll run the last fourteen days of video against the engine and show you exactly what we'd have caught.